Here’s a current banner on the German homepage of Federal Express:
["Federal Express — The Art of Simple Shipping to Asia"]. Isn’t Ching-Chang (or Wing-Wong, or Ting-Tang) adorable, with his little conical hat, slit eyes, and traditional robe?
There’s nothing unusual about racial caricatures at an ordinary hotel in Essen. But on the front page of the main portal of an multinational corporation? On a webpage that could be seen by thousands of Asian potential customers? That’s new. Ancient Chinese philosopher once say: he who put ethnic stereotype on advertising risk losing market segment!