German movie theaters experienced a 15% decline in ticket sales in the first half of 2018 (g). This is part of a long-term downward trend:
The linked article says the 2018 results were mainly due to the lack of “Hollywood blockbusters” like the Harry Potter franchise, but industry insiders also pointed to long-term trends: better home theater experiences, excellent TV series, the usual suspects.
Some of this, though, is the fault of movie theaters themselves. Germany early on adopted a strange culture of movie-going: the main feature invariably starts 20-30 minutes later than the advertised start time. The delay is taken up by an endless series of trailers, promos, and advertisements, and is often interrupted to give the audience time to go buy more snacks. Sometimes ushers even walk the aisles offering treats.
Most Germans seemed to take this for granted and obediently show up on time. Back when you could only see movies up close in the theater, it was a place for like-minded people to gather and socialize, so why not treat it like part of a night out?
Now, though, movies stream excellent quality in your own home, and quite a few people, like me, don’t want to be hit with advertisements when you’re captive in a movie seat you’ve already paid for. Further, there’s it’s hard to get in the mood for a movie you want to see by being forced to watch 5 trailers for movies you don’t want to see, including some movies whose very existence makes you question the wisdom of further human procreation.
I love me a good movie, but only see flicks in a theater maybe twice per year anymore. When I do go, I visit only funky, subsidized art-house theaters which are just plain fun places to be (often because they’re part of/next to a lively bar). Multiplexes are going the way of the video store for many reasons, but the annoying over-dependence on trailers and advertisements surely is one of them.